5 Most Important Terms you need to know about Google Analytics
On 14 November 2005 Google launched a web analytics software named Google Analytics. Since then it was considered a very crucial tool to make a business Analyze its performance much better for more optimum results. Read the full blog to get some bonus information as well.
Furthermore, Let’s have a look at what are the important terms you need to know about it:
1. What is Google Analytics?
Google Analytics is a tool used to monitor traffic on the website that can be compiled into an analytics report which we can use to perform in-depth analysis to better understand our customers and their purchase journey. By which we can improve our business performance.
2. Google Analytics Account Structure
Its basic structure comprises 4 main Sets:
3. Google Analytics Key Metrics
- Session: session is defined as the no. of times the website was visited. It is auto terminated after 30 minutes of inactivity.
- Pageviews: Pageviews are defined as the no. of pages viewed or visited during a session. The point to keep in mind here is that if a user reloads the page, it is counted as another page view.
- Unique Pageviews: It’s considered as several sessions during which the page was viewed once or more. Here if a user reloads the page then also it is counted as one unique page view.
- Bounce Rate: Bounce occurs when a user quits the website without clicking on any link on it or we can say that a bounced visit is the one in which only one page is visited.
- its formula can be given as
Bounce Rate= (No.of sessions with an only one-page view) / (total no. of sessions x 100)
- If a website shows a high bounce rate that means a lack of engagement.
4. Google Analytics: Standard Reports
Google Analytics consists of 5 main reports, providing in-depth analysis of a website in each category.
Furthermore, Let’s have a look at the top 5 Google Analytics reports:
Real-time Reports: This report’s basic function is to show how many people are currently active on our website.
Audience Reports: It provides information regarding the characteristics of a user based on demographics like location, language, interest, etc.
Acquisition Reports: it helps by showing what are the top channels sending visitors to our website
- For Example: Which channel is driving traffic and how much, Where are users landing once they reach your websites?
- Overall, This report helps to figure out the effectiveness of our marketing campaigns & strategies.
Behavior Reports:t provides information about the behavior flow of users on a website.
- For Example: checking to drop off points on websites, identify high bounce pages, etc.
- Moreover, it helps in improving the website’s performance for a better user experience by helping out in filling the voids.
Conversion Reports: Any action taken on a website counts as a conversion that sets up to meet a particular marketing objective.
- For Example: Placing an order, sign-up for an email newsletter, Booked an appointment, Ebook Download, Form fill for lead generation, etc.
- Overall, it helps to take the required action to set up better marketing goals which further enhances the desired conversions.
5. Google Analytics: Marketing Funnel
A marketing funnel helps to map the steps/pages a customer takes when visiting a website.
In terms of Digital Analytics, it takes place in the following steps
- The acquisition involves building awareness and acquiring user interest for your website.
- Behavior is when users engage with your business.
- Conversion is when a user becomes a customer and transacts with your business.
- Google Recommends average page load time should be less than 2 secs for a website.
- Analytics uses a unique alphanumeric ID called Cookie to identify a user.
- Cookie resides in the browser of a user.
Hence, we can say that we use Google Analytics to measure what is Going on in our website from a user perspective.
I hope this blog helps you to understand well the important terms of Google Analytics. Share this blog with others if you really find it helpful.