7 Benefits of Instagram Ads
Reading Time- 5 minutes
Founded in 2010 by Michel Krieger and Kevin Systrom, Instagram is the fastest growing social media platform across the globe and also considered as one of the most addictive social media platforms. It has over 1 billion active users from all around the world, majority of which are from the USA and India. In India, there are 120 Million active users on Instagram making it a great platform to promote any brand, business, service, or personality.
Facebook is the parent company of Instagram(since 2012). Just like Facebook ads, Instagram also introduced Instagram ads in the year 2013 and since then social media market has become a big hit especially for businesses and influencers.
So here are the 7 benefits of using Instagram Ads:
1. Reach Global Audience
As mentioned earlier, there are 1 billion active users on Instagram and it’s easy to reach all of them via Instagram ads.
With the help of these ads, one can reach their targeted audience as well.
2. Higher Engagement
Instagram has higher engagement than any other social media platform.
With the help of good engaging content and Instagram Ads, any brand can become famous.
3. Higher Return on Investment
These ads are effective and less time-consuming than other digital marketing channels and most importantly they are less expensive hence they give higher ROI.
4. Track your Success
You can track your page performance with the help of Insights.
It shows you an overview as well as detailed data of total audience reach, content interactions, total followers, and content shared in the form of posts, stories, IGTV, and reels.
5. Power of Purchasing
Do you know?
About 1/3 of Instagram users purchase products from Instagram Ads and at the end of the day sales are what matters the most.
Hence, Instagram Ads is a powerful tool to sell your products online.
6. Increase Website Traffic
Yes, you heard it right.
Instagram Ads can be used to increase your website traffic.
There are 3 options that Instagram asks before you boost anything on Instagram and they are
- More Profile Visit
- More Website Visits
- More Messages
With the help of option (b) which is “More Website Visits” you can get more traffic on your website. If you go for option (b), then the algorithm that Instagram uses enable boosted content to show the ads to only those users who are likely to visit the website.
7. New Businesses & Consumers Are Joining Daily
New people and businesses are joining Instagram daily and they are eager to explore visuals of their interest. Therefore new consumers are joining Instagram daily for your business no matter your business is B2B or B2C.