CONTENT MARKETING: Need Of an Hour For Every Business to Survive
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Content marketing has evolved to be the most important aspect of digital marketing due to which every brand wants to focus mainly on it. Moreover, if you are a fresher and want to know everything about content marketing, then this Blog is for you!!
Read the full blog to get some bonus tips as well.
Let’s start with a basic definition to have a clear understanding of the topic.
What is Content Marketing?
According to Michael Brenner, the CEO of Market Insider Group-
“Content marketing is defined as the gap between what brands produce and what consumers actually want!”
Therefore, we can say that Content marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.
The term valuable here signifies that the content should add some value so that the audience can relate to the particular brand which further transforms them into valuable customers.
Types Of Content Marketing
Here I’ll be giving you an introduction to content marketing formats that helps you to dive into the opportunities for a better content marketing strategy.
Let’s see what are the five types of content marketing formats:
Infographics are generally long, vertical graphics that include stats, charts, graphs, and other valuable information. Infographics are best suited for Pinterest marketing where you can set up a board and curate infographics related to your business.
According to a recent survey, businesses that use blogs receive 97 percent more links to their websites and, in turn, have 434 percent more indexed pages for the SERPs.
Blogging about the topics related to your products or services could be a cost-effective way for small businesses that have to keep an eye on their tight marketing budget.
Podcasts have the ability to give visibility to your brand in a completely different way primarily in the audio world.
For example, nearly every marketing freak out there have listened to the podcasts of https://mad-over-marketing.com/
Mad over marketing gains so much audience recognition in a shorter period of time with the help of podcasts content and they are literally the best in that area.
4. SOCIAL MEDIA:
Social media marketing is the need of an hour for every brand that needs to engage with their audience and to further succeed in making them their loyal customers.
Here comes the most important aspect of social media marketing i.e. the content created with an aim to inspire, educate or boost sales.
Furthermore, by creating a unique content marketing strategy you can create a good base of the potential audience for your brand.
5. VIDEO CONTENT MARKETING:
Video content is the most consumable type of content that can do wonders for your brand if implemented in a perfect way.
video campaigns have the ability to gather millions of engagement with great content that will be able to convey a strong message to the audience.
Why is Content Marketing Important to your Business?
Before, starting the importance of content marketing, let’s have a quick understanding of the four steps of buying journey:
1. Awareness: To make a customer aware of the products or services.
2. Research: Once the consumer is aware of the product then he will perform some research to know more about the product.
3. Consideration: After comparing the product with another brand he will make sure that he will be getting the genuine product at a fair price.
4. Buy: Finally, he will decide to move forward by buying the product.
Content marketing plays a very crucial role in the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before.
The major benefits of content writing involve Potential clients finding your content, finding value in it, and by the time they consider your product, they’re already convinced that they want to buy the product.
Hope, you have understood it’s importance & convinced enough to implement content marketing in your next marketing strategy.
Bonus Tips For Success In Content Marketing:
- Understand what your Audience Needs. The more you understand it, the better you are able to convey what they are looking for.
- Experiment a bit to figure out what type of content works best for your brand.
- Conduct a competitor analysis to find out how other brands are doing it well.
- If you’re not sure about how you can add value through content marketing, you can take reviews from your existing customers and they will tell you about what kind of content you can produce that would be helpful to them.
So, here we can come to a conclusion that content marketing is the best marketing practice you can do to take your business to new heights of success.
If you are looking for creative content marketers that will help you with amazing content for your business.
Feel free to contact us
Written By- Reetika Devi
Content Writer @ the digi jugad